10 ways that a freelance copywriter can help your business
You’re busy. Running a business, maybe making things, living your life.
Your time is valuable.
So I’ll keep this brief.
You’ve put time, money, and effort into making something for others.
But how do you tell the right people about it, persuade them to buy from you, and make sure that they come back for more?
You need to find the right words.
You could do this yourself, but it takes time. Trial and error. Risk.
Did I mention time?
Instead, enter; the copywriter.
A copywriter will write clear and concise copy for you.
But copywriting is about much more than good spelling and grammar.
A copywriter can
create concepts for your advertising and marketing campaigns
research your products, your services, your customers, and your competitors to better understand the target audience's pain points
analyse website search trends to improve your website SEO (search engine optimisation)
research your industry to learn best practices and common trends
develop your brand voice or write using your established brand voice
showcase your USP (unique selling point/proposition) in the best light
persuade people to take action, to buy your products
Some copywriters also cross into content creation territory.
Where copywriting persuades, content writing educates and entertains.
Do you have time for all that?
And the marketing doesn’t stop after a single purchase. You’ll want to retain your customers.
This is why copywriting is important for business. This is why you want a freelance copywriter on your team.
A freelance copywriter is a self-employed copywriter working as a sole trader, as a limited company or business partnership.
When you hire a freelance copywriter, you will also have;
8. a fresh perspective on your business
9. an opportunity to build a working relationship for future projects
10. a fellow business owner who understands the difficulties of being self-employed
Working with a freelance copywriter can provide you with what you need when you need it.
And give you time back to focus on the rest of your business.
Where can you find a freelance copywriter? Well, you’ve already found one.
Mary Wyrd offers virtual assistant and copywriter services for creatives and small businesses.