325 Reading Challenge

Branding, blogs, promotional materials, reviews, social media graphics, social media posts, and community building. This project has a lot of elements.

The 325 Reading Challenge project was personal. The premise was simple: read 25 fiction books and 25 non-fiction books in 2025.

I make content and posts daily, especially about books, so why not add my reading to the mix?

Then I thought: maybe others would like to join in.

I already have my brand colors, fonts, and Tone of Voice. I needed to create shareable, eye-grabbing graphics that were Mary Wyrd adjacent so folks would recognize the connection between Mary Wyrd and the reading challenge.

Preparing the Audience

I wanted to start the hype before January 2025 so folks could plan ahead if they wanted to join.

Guess the Title has visual appeal (readers pause the scroll on book covers) and a fun way to introduce the challenge while sharing some of my reading list. I created the graphics, added my copy and invited folks across my social media platforms to guess the title/author.

325 Reading Challenge Graphics

The graphics have a uniform style, making them instantly recognizable as part of the 325 Reading Challenge.

They are in my brand colors and fonts, so folks who know me/the brand will link the challenge back to me.

For folks who wanted to join in, I created templates in Canva