Book promotion and book launch

The key to good book promotion is to get the attention of your ideal audience and to persuade them to buy your book. So book promotion needs to start well before your book launch date.

How do you grab attention quickly? Successful promotional images need to speak to your ideal target audience and reflect your brand identity. The images need to look professional, be aesthetically pleasing, provide information or instruction, and be something people want to share.

But it doesn’t stop with an interesting image. Each book promotion graphic needs to be supported with persuasive copy. Along with hashtags, the copy will use language that attracts fans of the genre or tropes of your book. Good copy needs to include the all-important CTA, a Call To Action; tell the reader of the post what you want them to do.

BOOK PROMOTION & LAUNCH: ASTRAL KINGDOMS

This book promotion and book launch package was custom-made for the author, Spencer Steeves.

As we’re promoting book two in a series, I’ve made sure that some posts promote book one and both books together. The more people who read and enjoy book one, the more readers there will be for book two.

The custom package included writing persuasive copy for social media posts.

The long-term strategy is to promote the ongoing series, so creating a new hashtag #AstralKingdoms is part of that strategy. Using the hashtag will help people find other posts on the subject and persuade people to share their thoughts, and reviews, using the hashtag.