Book promotion and book launch

The key to good book promotion is to get the attention of your ideal audience and to persuade them to buy your book. So book promotion needs to start well before your book launch date.

How do you grab attention quickly? Successful promotional images need to speak to your ideal target audience and reflect your brand identity. The images need to look professional, be aesthetically pleasing, provide information or instruction, and be something people want to share.

But it doesn’t stop with an interesting image. Each book promotion graphic needs to be supported with persuasive copy. Along with hashtags, the copy will use language that attracts fans of the genre or tropes of your book. Good copy needs to include the all-important CTA, a Call To Action; tell the reader of the post what you want them to do.

BOOK PROMOTION & LAUNCH: ASTRAL KINGDOMS

This book promotion and book launch package was custom-made for the author, Spencer Steeves.

As we’re promoting book two in a series, I’ve made sure that some posts promote book one and both books together. The more people who read and enjoy book one, the more readers there will be for book two.

The custom package included writing persuasive copy for social media posts.

The long-term strategy is to promote the ongoing series, so creating a new hashtag #AstralKingdoms is part of that strategy. Using the hashtag will help people find other posts on the subject and persuade people to share their thoughts, and reviews, using the hashtag.

The book cover of Sunrise Sunfall is the the centre. The background is a mountain range at sunrise, replicating the book cover. Text under the book reads: Rise up on January 23, 2024.
Book one and book two. This winter, journey to the Astral Kingdoms. Book 1 - Buy now on Amazon. Book 2 - out on 01/23/24. The background is a icy blue and purple watercolor pattern.
The book cover for book 2, Sunrise Sunfall is on a background with a mountain at sunrise, to match the cover. The text at the bottom reads One month to go.
Quote: Before she even hit the ground, her body shrank, and white fur sprouted. Her nose elongated into a snout full of sharp teeth, meant for piercing rather than grinding. She landed on all fours, flared her two white tails, and sped away.
Book one is in the center. Around it are white arrows pointing to the book from words or phrases such as 'demi god'; 'found family'; 'destiny'; 'assassins'; 'fox shifters'; 'ancient foes'; and 'betrayal'. Text at the bottom: #AstralKingdoms Book 1
Book cover for book one and book two against a mountain range background. The text reads sale in all caps. At the bottom is the CTA, buy now on Amazon.
Covers of book one and book two. "Fascinating and imaginative with rish world-building" - Goodreads review. Astral Kingdom Epic Fantasy Series. Book 1 - Buy now on Amazon. Book 2 - out on 01/23/24. The background is a mountain range at sunset.
Book two is in the center. Around it are purple arrows pointing to the book from words or phrases such as 'fox shifters'; 'magic'; 'legends'; 'gods and monsters'; 'revenge'; 'epic quests'; 'possession and obsessions'. #AstralKingdoms Book 2

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Book Promotion and Launch Packages

Copy and promo graphics done for you

Take the stress out of your book promotion and book launch. I offer three packages that suit various budgets, each designed for your book and with your target audience in mind. All you’ll have to do is post the content.

Author Brand Identity Package

A brand identity that reflects your writing and attracts your ideal audience

Designing a brand identity is not just about finding colors or fonts that look nice together. It’s about building a recognizable language and tone across your author profile that will attract your ideal audience.

Custom Author Package

A fully customized package that supports your career as an author

If you know what you want, we can create a custom package that suits your needs. If it’s one project, such as book promotion, or supporting a whole range of tasks, you can find what you need with Mary Wyrd.

Indie Fantasy Author, Spencer Steeves

“I give Mary Wyrd a big thumbs up. Her content creation is top notch.”

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