Medusa Ink Tattoo Studio - Brand Identity
A collective of like-minded tattoo artists want their brand identity to reflect their creative and collaborative business while also attracting customers who are looking for a welcoming, safe, and accepting community.
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Brand Identity
Every business needs its own unique identity, its own brand identity. This includes the visible elements of a brand, such as colour, design, and logo.
Designing a brand identity is not just about finding colours or fonts that look nice together. It is about building a recognisable language that will attract the right audience.
For Medusa Ink, we needed to say ‘luxury’ and ‘creative’ while also being inviting. Repeating this identity across all elements of the Medusa Ink brand creates a cohesive look and style that will be recognised over time.
Medusa Ink Website Homepage
Good brand identity also includes a tone of voice; the language and tone a business uses to communicate.
With Medusa Ink, there needed to be a welcoming, friendly voice that was also professional and creative.
