Bright Book Bingo - Ads and Web copy
Bright Book Bingo, also known as Three Bees, is a summer reading challenge. Created by Summerisle Library to increase library use and improve digital skills amongst local people, it has since grown in aims and audience.
The website is created to explain the Bright Book Bingo challenge and its aims. Previous participants share their experiences to provide social proof.
The social media adverts are intensionally vague, relying on the audience's curiosity.
[This is a sample]
Social Media advert for Bright Book Bingo - a summer reading challenge
Social Media advert aimed at the curious.
The first section of the promotional website. Built for easy scrolling, the following sections provide more details about the challenge.
